Table Of Content
This approach is similar to the companies that lead with their values. Distill your company down to one or two sentences, and make sure you add that to your About Us page. Ask one of your most passionate customers to share a testimonial. By focusing on the messaging and eliminating all excess content from the page, you can drill down on the critical points of your company and brand.
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If you want to get started with PPC ads, you can use the Google Listings and Ads extension from WooCommerce, which also syncs with Google Merchant Center. So be mindful of how you structure headings and be sure to naturally include keywords if possible. Let’s touch on each one briefly, and we’ll include additional resources for some of these topics.
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Examples Of About Us Pages For Inspiration
All of that information is critical because it gives visitors an idea of who they’re dealing with and what you stand for. Including too much text on your about page will not only be boring for your audience but also will fail to deliver your most important message. To provide the right information to your audience, first, you should know who your audience is. It’s relevant for your whole website, not only the About Us page.
About Us Page Templates and Examples
Write your product description around benefits – the desirable outcomes customers experience once they buy your product. It’s part of your broader website design, naming the product and giving information to help shoppers determine whether or not they want to purchase it. Customers can then add that product to their cart and visit the checkout page to buy it. If you serve a local area, you can send out postcards to draw people in that area to your ecommerce store. This approach can be very effective because it avoids all the online distractions fighting for people’s attention.
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Overall, this About Us page serves as a high-impact template for any business that wishes its audience to perceive its products holistically and view their broader social impact. If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story. It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve. Reviews, press mentions, or user-generated content can be featured on your About Us page to show how you impact your customers or your industry.
Services and information
Turn the spotlight on your audience by explaining what you’re trying to achieve to make their lives easier and better. Every good company was founded on an idea — something the current marketplace might not yet offer. It should be equally fun and meaningful to resonate with the intended audience. You can document your journey of starting a business with visuals to make the page more appealing. A good About page shares your unique story and gives people a glimpse into what it’d be like working with you (as an individual or company).
Chattanooga Renaissance Fund (CRF)
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Besides, it helps to set you apart from your competitors and makes you stand out. Answer these questions in your content while introducing your brand. By providing the answers your audience expects to read, it will be easier for you to connect with them and build trust. Whether you’re a new business or just want to update your website, you’ll need some practical tips on creating your About page. Another creative option is to make and add a video message to your page.
Create an About Page
An about us page should be designed to give your audience a snapshot of who you are as a company. It should include information about your history, your mission statement, and your values. You can also include information about your team, your customers, and your partners. A well-designed about us page will help your audience understand what you do and why you do it. And it should provide links to additional resources if your audience wants to learn more about you.
You can’t miss out on the contact form displayed over the animated background, designed to initiate the contact process for visitors accessing the page. I love how the map feature helps visitors quickly locate the studio, complementing the texts of directions displayed above it. Image excerpts from the brand's Instagram page stand out in a six-column layout on an extensive Shocking Orange background, each linked directly to the page. A vast map feature stands between the two main sections of the page, serving as a contact section for visitors to locate the firm.
A map feature is visible on an all-black background alongside the company's contact details and social media icons. One of the most popular ‘About Us’ page examples is from Airbnb. Airbnb’s page is designed to be fun and inviting, with a bright and cheerful color palette. Their page also includes a great ‘Airbnb Story’ section, which tells the story of how the company was founded.
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