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Remember – the job of a great product detail page is to sell the product. Descriptions and product details matter, but so does the price. And sometimes shoppers need a little extra incentive to step over the line and decide to place an order.
What is Digital Marketing? 8 Types - Southern New Hampshire University
What is Digital Marketing? 8 Types.
Posted: Thu, 16 Sep 2021 23:14:52 GMT [source]
How do I write an About Us page?
The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. These choices make it easier for me to focus on what the company has to say — a direct nod to the mission statement. As you scroll down, you get more interaction with the crew’s events and music tracks.
How to build product pages with WooCommerce
Your visitors shouldn’t have to search to see how they can reach out. The Beckham template includes a suggested place to link your resume, as well as sections to show off previously completed projects. This text-centric approach highlights your personal accomplishments and sells your services.
How To Write An About Us Page To Connect With Your Audience
A well-designed About page helps you connect with your audience and build trust. This trust can ultimately increase your conversions and boost retention rates. The top of the page featured a large friendly image of the company's founders and as you scroll, you find short details about it, the team, and its culture. This will show the “human” side of your business, and help make it more relatable. Also, customers will be more willing to trust a company that aligns with their own values.
I love the unique font type on the site's Contact page, neatly arranged in clear, bold fonts and catching immediate attention. The Contact Page on the Think with Things website is unique, built on an extensive Light Cornflower Blue background in a clean layout. Plenty of checkboxes are available for users to click on as part of the site's information fields. Ban.do is a customer-centric brand partnering with brands through its products and excellent customer service team. This top Contact Us page example is minimalistic, sticking to a centralized display.
Big Brands
The WordPress.com About page pulls a few tricks to stay engaging to readers. If you aren’t sure how best to express your brand personality on your About page, have you considered custom art? Yoast’s About Us page shows how art can tie a page’s mood together. In some cases, your About page can work as a directory of sorts, leading visitors to important links about your organization.
For those who are already well into their own story, take a look at your analytics to see if new visitors are regularly stopping by your About Us page. A good About Us page doesn’t just tell the story behind a company—it shows it. If you can, you should mix up the media on your About Us page to add variety in your page design. One element that stands out on Mailchimp’s About Us page is its section on corporate citizenship. You’ll learn how the brand invested over $12 million through Big Change Starts Small to help get small businesses off the ground and running.
Don’t be afraid to use bright, fun colors on your About Us page (assuming they’re part of your brand identity) to make your brand more memorable. It gives you a clear visual of how its cereal compares to the competition. Your About Us page is one of the first supporting pages you’ll likely design when building your website, regardless of the industry you’re in. Use as many different design elements as you can on your About Us page that are in line with your brand.
Done-for-you About Us Page Templates
Plus, the illustration style is beautifully inviting (and on-brand), making the user want to keep scrolling down the page to view more. Improving product page SEO happens over time as you make targeted changes to your content. Begin by identifying a primary keyword and any relevant secondary keywords. Use those in your headings and subheadings, URL, and content, as appropriate.
Answer that question, and you’ll understand how to create a stellar About page. Here’s another case where someone showcases all their talents without feeling scattered. The page takes you through all of Afua’s talents, including illustration, music, and acting.
Even the slightest motion will attract the readers’ eye and make them want more. Dave, Chime, and Riskified set the standard for engaging About Us pages in the fintech industry. With only two lines of text and an illustration, Lemonade provides a high-level look at its company and those building it. RXBAR, The Sill, and Hydrant are three examples of consumer-packaged goods (CPG) companies that effectively use an About Us page to tell their stories. By including a video on the About Us page, HubSpot engages browsing prospects in a new medium they may be eager to consume. No matter what industry you’re in, you could use an About Us page on your site.
Your “about us” page is all about drawing your visitors into your brand story. Leveraging the latest trends can help your page stand out from the crowd and better communicate key messages with visitors. Lonely Planet‘s About Us page focuses mainly on the business’ values.
The addition of hand-drawn images also added a more unedited, human touch that you don't usually get online. This "about us page" starts with an introduction, showcases a few samples of their work and colorful cartoons of their team, then concludes with a call-to-action and contact form. Along the way, MailChimp continued to share photos of its executives and other key team members, effectively humanizing its brand by putting several faces to its name.
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